Globalisation is impacting on the structure of commercial broadcasting: multinational ownership structures are evolving in markets, which were limited by their national scope. Mergers and acquisitions as well as breaking up of whole companies trigger a permanent restructuring process. Organising and defending of freedom of association are the key priorities for UNI-MEI affiliates. UNI-MEI is concerned with the increasing concentration of ownership in commercial television and has launched several initiatives on national and international level to defend the diversity of commercial broadcasting. In Europe, UNI-MEI affiliates work together inside the multinational companies such as RTL and Vivendi Universal through European Works Councils.

The main objectives of UNI-MEI in this sector are:

• Develop regulations, which guarantee pluralism through measures aimed at preventing oligopolistic concentration of the media and favouring the independence of communications and information.
• Ensure that employers respect the right to organise in commercial television across Europe.
• Encourage organising campaigns in the private television sector.
• Develop specific policies and actions to counteract the adverse effects resulting from casualisation and multiskilling.
• Develop the social dialogue at the European level, both within the enterprise and at sectoral dimension, where possible